MARKET +
RESEARCH
TRADITIONAL SURVEYS
Sometimes, the simplest way to understand people is to ask them.
Our traditional research methods capture conscious opinions, attitudes, preferences and intentions, providing robust data that can reveal what audiences think and why.
QUESTION
RESPOND
ASSESS
IMPLICIT RESPONSE
People don’t always say what they really think.
Implicit research helps uncover the automatic associations and emotional responses that sit beneath conscious answers. By looking beyond what people say, we can reveal the reactions that influence perception and behaviour.
SUBCONSCIOUS
INSTINCTIVE
TRUTH
VISUAL PREFERENCE
What people choose to look at can tell us a lot about what connects with them.
Visual preference research explores how people respond to different creative, design and visual assets, so we can offer insights on what grabs customers’ attention and which visual elements make the difference.
COMPARE
REVIEW
DECIDE
BUYING DECISIONS
Understanding behaviour means looking beyond individual answers.
We combine different sources of evidence to measure complex emotional responses and their effect on buying decisions. The result is a richer understanding of your audience and the factors that influence their choices.
TEST
UNDERSTAND
DELIVER
FIND OUT WHAT AN AUDIENCE
REALLY THINKS
Understanding people is at the heart of effective marketing. We use a combination of traditional and innovative research techniques to uncover what audiences think, feel and do.
Our surveys and research projects are delivered in collaboration with group company Split Second Research (SSR). The SSR team comprises a pioneering group of scientists, software developers and research professionals who serve clients from local SMEs to some of the worlds’ biggest brands.
WE BRING
IDEAS TO LIFE
Communication done well, whether in words, images, video, or in person, can stop people in their tracks, change their minds, and inspire them to take action.
