MARKETING + TECHNOLOGIES GROUP EXPANDS CREATIVE OFFERING WITH BEARD INTEGRATION

Creative design studio BEARD has joined Marketing + Technologies Group (M+T Group), strengthening the group’s integrated creative and production capabilities.

The move sees BEARD adding its best-in-class illustration and creative design expertise to the group, supporting M+T Group’s strong communications, content, digital and events services. This realises M+T Group’s ambition to build a business that fully services the creative requirements of its clients while allowing BEARD to continue to offer direct support to its clients.

Established in 2011, BEARD has built a reputation for distinctive brand and creative work across sectors including sport, entertainment and professional services. Its portfolio includes brand and digital work for clients ranging from Red Bull and Microsoft to Guy Ritchie, alongside other multinational brands and SMEs.

The move formalises a relationship that began in early 2025, when BEARD relocated to a dedicated working space within the group’s Midlands based film and digital studios. Since then, the teams have collaborated on a range of integrated campaigns spanning banking, industrial and consumer sectors, as well as regional initiatives including the relaunch of Worcester Warriors rugby club.

Rob March, co-founder and director of BEARD, said: “The past year working alongside M+T Group has given us a glimpse of what’s possible when we work more closely. This agreement allows us to retain our creative independence while working within a broader multidisciplinary environment and further develop the relationship we’ve built. We’re very excited for the opportunities this brings for both our clients and our team.”

Roland Renshaw, M+T Group CEO, added: “We provide full-service solutions to both SME organisations and large multi-national companies, many of which value the bandwidth and professionalism of a large agency blended with the creativity of an independent studio. Which is very much where the BEARD team comes in.”

Both organisations will continue operating from M+T Group’s Worcester headquarters, with BEARD maintaining its identity as a specialist creative studio within the group.

You can watch how the BEARD team decorated their new office space here! Murals.

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