SULZER
GLOBAL
SERVICE AWARDS
Sulzer Services has more than 100 service centres located across the globe, with thousands of dedicated employees ranging from experienced field engineers, apprentices and equipment specialists to project managers and administrators. The company believes that the quality of its people is one of its USPs and endeavours to share and celebrate successes throughout the team.
THE
CHALLENGE
The annual Sulzer Services Awards is an opportunity for senior leaders to publicly acknowledge the dedication of individuals and teams. While this is an important date in the calendar, it can be hard to deliver a programme that is equally engaging, enjoyable and accessible to employees no matter their local language and time zone.
THE M+T
SOLUTION
Based on a central theme of ‘Heroes’, we built a concept to elevate the award winners to superhero status. Together with our in-house creative studio, BEARD, we wrote and illustrated a heroic storyline for each winner. The comics were transformed into short, animated announcement videos for the awards live broadcast and used as the basis for a hero package for each winner.
In addition to the comics for the winners, we provided end-to-end award show support including: management of the nomination process with daily reporting, creation of promotional content (internal comms, posters and nomination video), coordination of entries for the judging process, creating the award ceremony presentation and post-event comms.
THE
RESULTS
“Not all heroes wear capes. Some wear SULZER BLUE”
From the customised comics, through to the award presentations and winners’ videos, the event theme emphasised to the live audience – as well as the team members watching remotely from around the world – that the Sulzer Services leadership team places immense value on everybody’s contributions towards the success of the business as well as those who won.
The live stream saw unprecedented levels of engagement from viewing parties hosted at service centres around the world and the winners were proud to receive their customised superhero comic strips along with their awards package.