ONE
REGAL
REXNORD
Regal Rexnord was created following an industry-defining merger and a strategic large-scale acquisition. The result was a global leader in power transmission and motion control solutions with over 60 brands that needed a clear identity.
THE
CHALLENGE
Regal Rexnord wanted to clearly position and promote its master brand. Internally, this would help create a sense of unity for associates in its family of 60+ brands. Externally, customers needed to understand the benefits of the extensive portfolio of complementary solutions available from a single source.
THE M+T
SOLUTION
We developed a clear concept: ONE Regal Rexnord. Starting with the design of a visual identity and messaging approach, the theme was then carried through paid, earned and owned channels. Assets developed included branding, 3D process maps, videos and editorial placements.
THE
RESULTS
The campaign took place across the company’s strategic markets in North America, EMEA and APAC. Regal Rexnord has been established as a single solution provider and trusted partner for industry.
