NANOSIGHT
PRO
LAUNCH
Malvern Panalytical, a global manufacturer of scientific instruments, wanted to launch the latest version of its popular Nanoparticle Tracking Analysis (NTA) system. Targeting laboratories across Europe, a digital launch was the preferred route to reach Malvern Panalytical’s target audience.
THE
CHALLENGE
In addition to reaching end users and decision makers, Malvern Panalytical wanted to create a memorable and engaging experience. The key was to take a complex subject and build content to excite and entice viewers.
THE M+T
SOLUTION
We produced and broadcast a full launch event from our in-house studio. Featuring host-led segments, a reveal, a demo, user testimonials and a panel discussion, the launch was a mix of live and pre-recorded content.
THE
RESULTS
The online gated event was well-attended, and the NanoSight Pro gained significant interest. The content was made available post event to extend the impact of the launch and gathered lead data was passed on to sales teams for follow-up.
