WORCESTER WARRIORS REVIVAL
Re-entering the fiercely competitive world of rugby, Worcester Warriors needed a new identity to fire up fans and become a symbol of strength and passion. BEARD, M+T Group’s creative studio, created a new look and visual identity to elevate the club, attract talent, excite sponsors and proudly announce the Warriors return to the world.
THE
CHALLENGE
Worcester Warriors was selected to join the 25/26 Championship season after a two year absence from professional rugby. To support with the recruitment of players and staff, re-engage fans and draw investment as well as sponsors, the Warriors needed to revamp its identity.
THE M+T
SOLUTION
Our creative team worked closely with the owner, executive leadership and marketing teams to develop the club’s new identity. Following on from a series of consultations, we built a bold brand concept that aligned with Worcester Warriors vision. Using our in-house design, illustration and studio resources, we created assets for digital channels, display advertising, print media, video, merchandise and the stadium as well as designing the kits.
THE
RESULTS
Following a teaser campaign consisting of team, staff and sponsor announcements as well as player spotlights and a high-impact kit launch, the Worcester Warriors launched into the season with a renewed sense of pride and excitement. Having played a crucial part of the Warriors revival M+T Group is proud that BEARD has been recognised as the club’s official Creative Partner.
