SULZER SERVICES
GLOBAL AWARDS
Sulzer Services employs thousands of dedicated people across more than 100 service centres worldwide. The expertise, commitment and passion of its people are fundamental to Sulzer’s success and something that the company views as a real differentiator. To nurture and encourage a culture that values collaboration, professional development and recognition, Sulzer actively celebrates achievements and shares successes across its global team, ensuring employees feel valued and connected to the wider organisation.
THE
CHALLENGE
The annual Sulzer Services Awards is an opportunity to publicly acknowledge the dedication of individuals and teams. While this is an important date in the calendar, it can be hard to deliver a programme that is equally engaging, enjoyable and accessible to employees no matter their local language and time zone.
THE M+T
SOLUTION
Based on a central theme of ‘Heroes’, we built a concept to elevate the award winners to superhero status. Together with our in-house creative studio, BEARD, we wrote and illustrated a heroic storyline for each winner. The comics were transformed into short, animated announcement videos for the awards live broadcast and used as the basis for a hero package for each winner.
In addition to the comics for the winners, we provided end-to-end award show support including: management of the nomination process with daily reporting, creation of promotional content (internal comms, posters and nomination video), coordination of entries for the judging process, creating the award ceremony presentation and post-event comms.
THE
RESULTS
“Not all heroes wear capes. Some wear SULZER BLUE”
From the customised comics, through to the award presentations and winners’ videos, the event theme emphasised to the live audience – as well as the team members watching remotely from around the world – that the Sulzer Services leadership team places immense value on everybody’s contributions towards the success of the business as well as those who won.
The live stream saw unprecedented levels of engagement from viewing parties hosted at service centres around the world and the winners were proud to receive their customised superhero comic strips along with their awards package.