RED BULL
CONFERENCE
Red Bull is amongst the best known and exciting brands when it comes to energy drinks and sports collaborations. We moved the brand in a new direction with the art style used to promote the Red Bull Wings conference.
THE
CHALLENGE
As part of its Wings conference, Red Bull was looking for interesting and effective ways to bring artwork to life. Given the nature of its reputation and events, working with Red Bull gave us the opportunity to try new things and experiment with different styles.
THE M+T
SOLUTION
To connect with and inspire the audience, we created a range of promotional artwork items based on vintage travel posters. Each poster featured a country and a historic landmark, with a striking element of Red Bull’s vast sports portfolio included as part of the feature.
THE
RESULTS
The suite of posters resonated with the brand and audiences. In addition to being used as eye-catching display pieces, the posters were developed in adaptable style to allow them to be used as motion graphics and on digital channels.
