GILES
TRUST
VIDEO
The Giles Trust was founded 10 years ago to fund research into treatments and a cure for brain cancer. Thanks to the hard work of its founders and volunteers, the charity now funds a full-time research nurse and cutting-edge medical equipment, as well as providing support for patients and their families.
THE
CHALLENGE
We were asked to produce a fundraising video that would connect with the audience at an emotional level, while delivering an overarching message of positivity and hope. This involved conducting highly sensitive interviews with cancer patients and bereaved families.
THE M+T
SOLUTION
We worked closely with the charity to set up interview environments that offered dignity and comfort. We timetabled the days to ensure that interviewees had no time pressures and set up private spaces that they could use if they became overwhelmed.
THE
RESULTS
The final video was debuted at the Giles Trust 10th Anniversary Ball to a standing ovation from patrons, NHS staff and the families who were interviewed. The video will be an integral part of fundraising events for the charity for the foreseeable future.
