BRINGING
DEVICES
TO LIFE
A global leader in software and considered one of the most valuable brands in the world, Microsoft was looking for a new style to set it apart in the educational sector. BEARD, M+T Group’s creative studio, took on this challenge and developed a set of custom, eye-catching illustrations to achieve this.
THE
CHALLENGE
The use of technology in education has rapidly increased in the past decade, and Microsoft has been at the forefront of this development. To further strengthen its position in the market, a unique style was required to cut through the noise in this competitive sector.
THE M+T
SOLUTION
We created a range of engaging illustrations for a series of exhibitions and events promoting the Microsoft Surface Pro for educational uses. As technology is only ever a tool to aid development, the created imagery focused on the educational and creative potential the device can unlock.
THE
RESULTS
The designs proved so popular that they were not only used for exhibitions but were translated into wall artwork in the Microsoft Education team’s offices, as well as promotional posters and literature.
