3D
REFINERY
EXPERIENCE
A global leader in separation and mixing technologies, Sulzer makes chemistry happen. Often found in complex and difficult to visualise applications, the company wanted a way to highlight the processes it adds value to.
THE
CHALLENGE
With a range of chemical processing equipment and technologies in inaccessible places, Sulzer faced the challenge of showcasing its solutions to customers. The Sulzer needed to convince both management and technical stakeholders that it understands the processes it supports and how its technologies fit into the bigger picture.
THE M+T
SOLUTION
Working closely with Sulzer’s engineering teams, we developed a smart representation of a refinery that highlighted the company’s solutions. The interactive 3D overview was populated with content-rich hotspots containing relevant information to demonstrate Sulzer’s added value.
THE
RESULTS
The virtual refinery demonstrates Sulzer’s expertise in the industry. In addition to being used as an interactive sales enablement tool at exhibitions, the 3D virtual refinery has been repurposed for animations and for video presentations.
