VIRTUAL
PROCESSING
FACILITY
As a pioneer in chemical recycling technology, Worn Again Technologies wanted to bring its groundbreaking process to life. An interactive augmented reality (AR) experience was developed to bring a future facility to life for investors.
THE
CHALLENGE
Worn Again Technologies needed a way to showcase how a future facility would revolutionise textile recycling on an industrial scale. However, the processing equipment was yet to be installed.
THE M+T
SOLUTION
Our digital marketing and 3D teams developed an AR app that enabled users to explore the individual process steps and key equipment used in the textile recycling technology. Together with our events team, an interactive tour for investors was created to educate and inspire them.
THE
RESULTS
A series of high-level meetings were arranged with stakeholders from companies throughout the textile and fashion value chain. The participants could tour the facility to deepen their knowledge of the technology, gaining confidence and strengthening relationships as well as collaboration.
