BUILT
FOR
TOMORROW
Regal Rexnord is a global leader in power transmission and motion control solutions with a portfolio of over 60 established brands. The company needed a multi-year campaign to raise awareness for its combined solutions and breadth of offerings spanning many vertical sectors.
THE
CHALLENGE
Senior leaders recognised that many of their customers were loyal to a small number of Regal Rexnord brands but weren’t aware of the full scope of service and expertise offered by the company. A multi-year campaign was required: one that would position Regal Rexnord as a full-service partner from design and planning through to manufacture and servicing. The campaign needed to work both externally and internally for the master brand, while also being relevant at a divisional and even product level.
THE M+T
SOLUTION
A collaboration between the customer and our strategists and creative departments brought the ‘Built for Tomorrow’ message to life. This forward-looking campaign positions Regal Rexnord as a long-term partner that is just as much focussed on developing new technologies and solutions as it is on maintenance and long-term reliability.
We produced a multi-channel creative campaign concept that could be scaled across corporate, industry and product campaigns. This encompassed key visuals, advertising, digital assets and video, with roll-out planned across multiple key vertical sectors and regions.
THE
RESULTS
The campaign was officially launched at the Regal Rexnord Global Sales Kick-Off with the Senior Leadership Team setting out expectations for how regional and divisional departments were expected to adopt the full-service mentality within their teams.
Marketing +Technologies Group then supported a global roll out that included print and digital advertising, social media campaigns, PR and video case studies, as well as adoption throughout the company website and as exhibition and event themes. KPIs were set around brand recognition, new leads won and account growth with a multi-year programme of iterative evolution of the message planned out.
