BRAND
IDENTITY
A strong brand identity gives people an immediate sense of who you are before a single word is spoken. It’s the system that ties everything together—logo, colour, typography, layout and tone. We develop identities that feel coherent, recognisable and adaptable, giving your organisation a confident visual presence across every channel.
STATED
WITH
PURPOSE
Colour palettes, typefaces and graphic assets all carry meaning, so we align these choices with your values and aspirations. The result is a system that strengthens recognition and supports your positioning wherever your brand appears.
FINDING
YOUR STYLE
Every organisation has its own rhythm: its way of behaving, speaking and moving. A strong brand identity should capture that rhythm. From logo to colour ratios, font hierarchy and layout behaviours, we explore the best visual routes for your brand.
HOW
WE WORK
A clear structure underpins every identity project, evolving brands with coherence and purpose.
HOW
WE WORK
A clear structure underpins every identity project, evolving brands with coherence and purpose.
VISUAL CHARACTER
We begin by exploring the qualities that make your organisation distinct. This early research gives the design process direction and prevents your identity from drifting toward something generic.
EXPLORING OPTIONS
Identity systems require breadth before refinement. We develop varied design routes – colour concepts, type combinations, graphic motifs – so you can compare options side by side. This stage helps clarify direction, challenge assumptions and commit to a considered visual pathway.
CLARITY AND ENDURANCE
Once a route is chosen, we sharpen every element: proportions, line weight, negative space, colour, typography. The goal is an identity that balances personality with clarity and works across all environments.
USEABILITY MATTERS
A brand identity is only as strong as its implementation. We provide practical guidelines, asset libraries and usage examples so your team can apply the identity confidently. This ensures consistency while allowing flexibility for future campaigns and new environments.
WHAT’S HAPPENING
ACROSS THE GROUP?
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CAPTURING KINDNESS: NEW VIDEO SERIES HIGHLIGHTS IMPORTANT WORK OF WORCESTERSHIRE ACUTE HOSPITALS CHARITY (WAH CHARITY)
A new video series, donated by Worcester-based Midland Road Studios, offers a glimpse behind the scenes at Worcestershire Acute Hospitals NHS Trust to show the impact of the Trust’s charity’s work on patients and carers. the first video has now been published and focuses on the Children’s Cancer Ward at
SPIDERZONE AND MARKETING + TECHNOLOGIES GROUP ANNOUNCE EXCITING NEW PARTNERSHIP…
Two Worcestershire marketing companies, each with global footprints, have joined forces to offer customers an enticing package of market knowledge and experience combined with new marketing technology. Having delivered events and creative campaigns for the likes of Honda, Heineken and Halfords, Spiderzone has an enviable track record supporting big brands
CEO OF GLOBAL MARKETING GROUP JOINS WORCESTER AMBASSADORS
Background Having been instrumental in the decision to move the HQ for global marketing, software media and events business Marketing + Technologies Group to Shrub Hill in Worcester during 2021, Roland Renshaw the Group CEO has accepted an invitation to Join Worcestershire Ambassadors, an organisation of influential volunteers who’s aim
BRAND
Starting fresh, developing an asset or managing a global portfolio, we have the experience to support you and your team on your brand mission.
IDENTITY
VALUES
POSITIONING
SPORTS
An embodiment of your brand. From stunning sports kits and merchandise to workwear and uniforms that people are proud to wear, we develop and promote clothing and accessories.
DESIGN
PRODUCTION
LAUNCH
DIGITAL
First impressions that count. One of the core aspects of your brand, our team can create a memorable logo that expresses your identity and sets you apart from your competitors.
RECOGNITION
IDENTITY
PERCEPTION
PRINT
Cut through the digital noise. Print is far from dead, whether physical displays, billboards, literature or direct mail, we can help build tangible connections to your customers.
CREATION
PRODUCTION
VISIBILITY
IDENTITY
Tell your story. Thinking beyond individual deliverables and assets, our teams can plan and deliver scalable campaigns to put your brand at the forefront of your customers’ minds.
STRATEGY
MANAGEMENT
STORYTELLING
WE BRING
IDEAS TO LIFE
Communication done well, whether in words, images, video, or in person, can stop people in their tracks, change their minds, and inspire them to take action.
